GMass, Inc., a company that transforms Gmail into a powerful email marketing platform via its Google Chrome extension, is currently seeking to hire a Remote PPC Specialist. Established in 2015, GMass has grown into a profitable business with over 300,000 users and an impressive 4.8/5 stars rating across more than 10,000 reviews.
We are proud of our small yet diverse and fully distributed team of multi-talented individuals who work passionately in delivering the best for our clients. Our aim is to kick up a notch our PPC campaigns by replacing our agency with an individual full-time PPC expert who can drive even more growth through ads.
Job Description
As our PPC Specialist, you will be responsible for:
- Analyzing market trends, identifying target audiences and opportunities, and developing campaign strategies.
- Creating and launching ad campaigns from scratch - this includes developing high-converting landing pages, conducting keyword research, structuring ad groups, managing bids, and developing ad creatives.
- Continuously monitoring and optimizing campaigns to hit performance metrics goals such as CTR, CPC, CPA and ROI; adjusting strategies accordingly.
- Conducting regular A/B testing to identify high-performing ad creatives, landing pages and targeting strategies.
- Collaborating with other team members to create compelling ad creatives that resonate with the target audience and drive conversions.
- Analyzing campaign performance using analytics tools; providing actionable insights to improve campaigns.
- Staying updated with industry trends, platform updates and best practices to ensure optimal campaign performance.
- Developing & managing ad budgets ensuring cost-effective campaigns align with overall company revenue goals.
Who We're Looking For
We're looking for someone who:
- Is enthusiastic about digital marketing specifically in the field of PPC.
- Has basic knowledge about A/B Testing Digital Marketing Facebook Paid Ads Google Analytics Google Search Console Keyword Research Planning Paid Social Media Advertising PPC SEM and SEO.
- Is comfortable with creating and launching ad campaigns from scratch.
- Can monitor, manage and optimize campaigns to hit performance metrics goals.
- Has a good understanding of analytics tools to track and measure campaign performance.
Remuneration for this role ranges between $80,000-$150,000 based on several factors including skill level, qualifications and location. This role is open to applicants from Kenya or anywhere in Africa. A strong fluency in English is necessary as our campaigns are in English.